The Two Broad Type of Marcom Objectives Are Short-Term and Long-Term

question 105

True/False

The two broad type of marcom objectives are short-term and long-term.

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Definitions:

Ultimate User

The final recipient or beneficiary of a product or service, for whom it is ultimately designed.

Rational Appeal

A persuasive technique that uses logic, facts, and reason to influence an audience's attitudes or behaviors.

Logical Appeals

Persuasive strategies that use reasoning, facts, and evidence to convince an audience.

Taste

The personal preference or discernment in aesthetics, style, or quality.