Which Marcom Tool Is Best at Encouraging Trial Purchases

question 34

Multiple Choice

Which marcom tool is best at encouraging trial purchases? 

• A) launch event 
• B) personal selling 
• C) public relations 
• D) sales promotion 
• E) point-of-purchase displays

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Definitions:

Zero-Sum Game

A situation in game theory where the gain or loss of one player is exactly balanced by the losses or gains of the other participants.

Nash Equilibrium

An idea in game theory that states a player cannot gain an advantage by altering their strategy while all other players maintain their current strategies.

Advertising Budgets

The amount of money allocated by businesses or organizations for promoting their products or services through various media channels over a set period.

Payoff Matrix

A grid or table that shows the potential outcomes of different strategies in a strategic or game-theoretical situation.