Harriet Is a Marcom Manager Who Asserts That Using Sales

question 37

Multiple Choice

Harriet is a marcom manager who asserts that using sales as the objective for a branded product's marcom effort is unsuitable because she feels that sales are a function of other factors in addition to marcom efforts.Harriet is espousing which view? 

• A) traditional view 
• B) common view 
• C) heretical view 
• D) revolutionary view 
• E) middle-of-the-road view

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Definitions:

Transitional Change

A period or process of moving from one state, stage, or condition to another, often involving significant shifts in operations or strategy.

Implementing

The process of putting a decision or plan into effect; execution.

Basic Problem Solving

The process of identifying a problem, determining the cause, and finding an effective solution through a series of steps.

Transformational Change

A profound, radical shift that fundamentally alters the culture, operations, and direction of an organization, often in response to significant external pressures.