What Is the Best Recommendation for a Brand That Has

question 18

Multiple Choice

What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice? 

• A) Increase advertising expenditures to defend position. 
• B) Find a defensible niche and decrease advertising expenditures. 
• C) Attack with a large share of voice premium over all competitors. 
• D) Maintain a modest advertising spending premium over competitors. 
• E) Cut all advertising expenditures.