Because Individual Consumers Inevitably Will Be at Different Levels of the Hierarchy

question 97

True/False

Because individual consumers inevitably will be at different levels of the hierarchy of effects,marcom objectives should be based on the lowest level where any consumers are located.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Behavior

Behavior that operates on the environment, producing a consequence.

Elicits

To draw out or bring forth a response or reaction from someone or something.

Conditioning

A learning process that involves developing a new response to a stimulus by associating it with another stimulus or event, foundational in behavioral psychology.