The Marcom Tools Most Suitable for Accomplishing the Objective of Informing

question 9

Multiple Choice

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.

• A) advertising and packaging 
• B) p-o-p displays and brand naming 
• C) personal selling and trade-oriented advertising 
• D) word-of-mouth and event sponsorship 
• E) cause-oriented marketing and public relations

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Definitions:

Shape Constancy

The perceptual phenomenon by which we recognize objects as having a constant shape despite changes in the angle of vision, distance, and lighting.

Interposition

A visual cue in depth perception where one object partially covers another, suggesting that the covering object is closer to the viewer.

Figure-Ground Relationship

A visual perception concept that describes how humans separate an object (the figure) from its surrounding area (the ground).

Perception

The organization, identification, and interpretation of sensory information to understand the environment.