Which Marcom Tool Is Best at Encouraging Trial Purchases

question 34

Multiple Choice

Which marcom tool is best at encouraging trial purchases? 

• A) launch event 
• B) personal selling 
• C) public relations 
• D) sales promotion 
• E) point-of-purchase displays

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Definitions:

Standard Deviation

A measure of the dispersion or variation in a set of values, indicating how much the values deviate from the mean on average.

Perfectly Positively Correlated

A statistical term describing two variables that move in the same direction with a correlation coefficient of +1, indicating a perfect positive linear relationship.

Cycle Inventory

Inventory that a company holds to meet its normal sales operations, varying over the course of an operating cycle or period.

Forecasted Demand

An estimate of the quantity of a product or service that consumers will purchase in the foreseeable future.