What Is the Best Recommendation for a Brand That Has

question 18

Multiple Choice

What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice? 

• A) Increase advertising expenditures to defend position. 
• B) Find a defensible niche and decrease advertising expenditures. 
• C) Attack with a large share of voice premium over all competitors. 
• D) Maintain a modest advertising spending premium over competitors. 
• E) Cut all advertising expenditures.

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Definitions:

Depression

A condition affecting mental well-being, marked by a constant feeling of sadness or a disinterest in usual activities, leading to notable difficulties in daily functions.

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord, responsible for processing sensory information and controlling bodily functions.

Interneurons

Specialized neurons that act as the middle link, connecting sensory and motor neurons in the nervous system.

Synapses

The junctions between neurons where nerve impulses are transmitted from one neuron to another through chemical or electrical signals.