Message Strategies and Decisions Are Most Often the Joint Enterprise

question 87

Multiple Choice

Message strategies and decisions are most often the joint enterprise of the companies that advertise and their _____.

• A) advertising agencies 
• B) marketing departments 
• C) advertising departments 
• D) promotion departments 
• E) communication consultants

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Definitions:

Motivating Potential Score

A measure used to evaluate the motivational properties of jobs based on five core job dimensions, intending to predict job satisfaction and motivation.

Job Diagnostic Survey

A tool used to measure the elements of a job, as per the Job Characteristics Model, to determine how motivating the job is for employees.

Growth Need Strength

The degree to which an individual desires and is motivated by opportunities for personal growth and development within their job or career.

Job Context

The work environment and all the conditions, including tasks and responsibilities, that influence one's job.