____ Are Responsible for Developing Overall Media Strategy

question 9

Multiple Choice

____ are responsible for developing overall media strategy.

• A) Account executives 
• B) Account planners 
• C) Media planners 
• D) Media buyers 
• E) Media directors

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Definitions:

Trademark Office

The governmental authority responsible for the registration, protection, and enforcement of trademarks, ensuring that trademarks are unique and used appropriately.

Temporary

Describes a condition or period that is not permanent and is intended to last only for a limited time.

Revocable

Capable of being revoked, withdrawn, or annulled, often used in the context of legal agreements or trusts.

License

A permit from an authority to own or use something, do a particular thing, or carry on a trade.