Laddering Is a Marketing Research Technique That Has Been Developed

question 34

True/False

Laddering is a marketing research technique that has been developed to identify links between attributes,consequences,and values.

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Definitions:

Jean Piaget

A Swiss psychologist known for his pioneering work in child development, particularly his theory of cognitive development.

Reflex

An involuntary response, one that is not under personal control or choice.

Newborn

Refers to a baby from birth to about 2 months of age, characterized by rapid physical growth and developmental changes.

Spontaneous Abortion

A medical term often used to describe a miscarriage, which is the natural loss of a fetus before it is viable outside the womb.