Which Creative Style Does Not Focus on Product Claims or Brand

question 3

Multiple Choice

Which creative style does not focus on product claims or brand images but rather seeks to present circumstances or situations that find counterparts in the real or imagine experiences of the target audience,attempting to match "patterns" in an advertisement with the target audience's stored experiences? 

• A) unique selling proposition 
• B) resonance 
• C) generic 
• D) emotional 
• E) preemptive

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Definitions:

Homemade Dividends

The concept that investors can create their own dividend policy by selling a portion of their portfolio of equities, instead of relying on the company's dividend payments.

Dividend Payout

The part of a company's profits that is paid out to shareholders as dividends.

Corporate Dividend

The distribution of a portion of a company's earnings, decided by the board of directors, to its shareholders.

Stock Repurchase

A stock repurchase is a program by which a company buys back its own shares from the marketplace, reducing the number of outstanding shares.