Laddering Is a Marketing Research Technique That Has Been Developed

question 34

True/False

Laddering is a marketing research technique that has been developed to identify links between attributes,consequences,and values.

---

Definitions:

Investment Opportunity

An asset or item that has the potential to generate revenue or appreciate in value, offering a return on the investment.

Return on Investment (ROI)

A performance measure used to evaluate the efficiency or profitability of an investment relative to its cost.

Division's

Pertaining to a section or subdivision of a company that operates under its own management and is responsible for a certain segment of the company's activities.

Delivery Cycle Time

Delivery cycle time is the total time taken from when a customer order is placed until the product is delivered to the customer, encompassing order processing, manufacturing, and shipping phases.