In Which Creative Style Does an Advertiser Make a Superiority

question 85

Multiple Choice

In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful,distinctive consumer benefit? 

• A) unique selling proposition 
• B) brand image 
• C) resonance 
• D) emotional 
• E) generic

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Definitions:

Price Searchers

Sellers who have the ability to control and set prices because their products do not have perfect substitutes.

Marginal Revenue

The additional income that a firm receives from selling one more unit of a good or service.

Average Total Cost

The sum of all production costs (fixed and variable) divided by the quantity of output, indicating the per-unit cost of production.