According to the MECCAS Model,the Value Orientation of an Advertising

question 27

Multiple Choice

According to the MECCAS model,the value orientation of an advertising style,or the end-level to be focused on in the advertising,is its _____.

• A) leverage point 
• B) driving force 
• C) message content 
• D) media mix 
• E) objectives

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Definitions:

Repay

The action of paying back borrowed money to the lender.

Compounded Annually

Describes the method where the interest earned in one period is added to the principal sum, and the total becomes the basis for calculating interest in the next period, done once a year.

Start Business

The process of establishing a new enterprise or venture, involving planning, financing, and legal considerations.

Rate Of Return

The rate of return is a percentage that shows the amount of return an investment gives back to an investor compared to its cost.