Laddering Is a Marketing Research Technique That Has Been Developed

question 30

Multiple Choice

Laddering is a marketing research technique that has been developed to identify links between _____.

• A) attributes, consumers, and values 
• B) attitudes, consumers, and values 
• C) attributes, consequences, and variables 
• D) attributes, consequences, and values 
• E) attitudes, consequences, and values

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Definitions:

Familism

A cultural value that emphasizes the importance of family connections and loyalty, often associated with collective societies.

Family Closeness

The emotional bonding and strong connections shared among family members.

Communication

The process of exchanging information, ideas, thoughts, and feelings between people through verbal or non-verbal means.

Connectedness

The state or quality of being linked or associated with others, contributing to social cohesion and personal well-being.