A Primary Factor Considered by Executives in the Selection of a Celebrity

question 99

True/False

A primary factor considered by executives in the selection of a celebrity endorser is celebrity credibility.

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Definitions:

Profit Margin

The percentage of revenue that remains as profit after all expenses are deducted from sales.

Net Income

Net Income is the total earnings of a company after all expenses and taxes have been deducted from total revenue.

Payout Ratio

The proportion of earnings paid out as dividends to shareholders, often expressed as a percentage.

Common Dividends

Dividends distributed to holders of common stock, often based on the company's profitability and declared by its board of directors.