Assume That You Are an Account Executive for an Advertising

question 70

Essay

Assume that you are an account executive for an advertising agency.One of your clients is a manufacturer of motorcycle helmets.She has suggested the use of fear appeals.Write her a one-page letter explaining why fear appeals should or should not be used.

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Definitions:

Social Control

Mechanisms, in the form of laws, norms, and customs, used by a society to regulate individual behavior and maintain order.

Campaign Funds

Money raised and spent to finance political campaigns, including the promotion of candidates, policies, or initiatives.

Corporate Contributions

Financial or material support provided by businesses to political campaigns, charitable organizations, or community projects.

Campaign Finance

The funds that are raised and spent to promote candidates, political parties, or policy initiatives in election contexts.