Which of the Following Is True Regarding the Source Attribute

question 51

Multiple Choice

Which of the following is true regarding the source attribute of credibility? 

• A) Credibility and attractiveness are basically different labels for the same concept. 
• B) A credible source influences receivers' attitudes through a process of identification. 
• C) There are two important properties of endorser credibility-expertise and attractiveness. 
• D) There are two important properties of endorser credibility-expertise and trustworthiness. 
• E) There are three important subcomponents of credibility-attractiveness, respect, and similarity.

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Definitions:

Accounting Profits

The net income of a company determined by subtracting total expenses from total revenues, according to generally accepted accounting principles.

Economic Profits

The difference between a firm's total revenue and its total costs, including both explicit and implicit costs, representing profit beyond the normal rate of return.

Opportunity Cost

The loss of potential gain from other alternatives when one particular alternative is chosen.

Savings Account

A deposit account held at a bank or other financial institution that provides principal security and a modest interest rate.