When Josh Was Seventeen,he Killed a Family of Four in a Drunk

question 82

Multiple Choice

When Josh was seventeen,he killed a family of four in a drunk driving accident.As part of his community service,Josh goes around to high schools telling other teens about the terrible thing he did in an attempt to prevent them from doing the same thing.Based on this information,why do you think Josh is considered an attractive source for this type of message? 

• A) He is perceived as similar to the audience he is trying to influence. 
• B) He has earned a high level of respect due to his accomplishments. 
• C) He is physically attractive. 
• D) He is an inexpensive endorser for this cause. 
• E) He has a high Q-score.

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Definitions:

Webinar

An online seminar or workshop that is conducted over the web, allowing participants to interact in real-time.

Computer-based Training

A form of education in which students learn by using and completing exercises with instructional software.

Flavour of the Month

Something that is very popular or fashionable for a short period of time but quickly loses its appeal or relevance; often a trend or fad.

Level of Transfer

The degree to which learning in one context enhances performance in another context; it can range from very specific to highly general.