Nielsen Audio Is in the Process of Attempting to Get

question 43

Multiple Choice

Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day.This data-collection method is called the _____.

• A) personal portable diary 
• B) advertising tracker 
• C) customized diary 
• D) electronic media tracker 
• E) portable people meter

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Definitions:

Pavlov's Experiment

A landmark study in behavioral psychology that demonstrated how dogs could be conditioned to salivate at the sound of a bell, associating it with food.

Closed Geometric Figures

Shapes whose edges are completely connected, enclosing a space.

Reinforcers

Any stimuli, objects, or events that increase the likelihood of a behavior being repeated when they are applied.

Unpleasant Stimuli

External or internal factors that are perceivable and can cause discomfort or negativity.