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Click-Through Rates (CTRs)to Banner Ads Are Very High,averaging More Than

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Click-through rates (CTRs)to banner ads are very high,averaging more than 30 percent.


Definitions:

Installment Program

A payment plan allowing customers to purchase goods by making a series of payments over time until the total debt is paid.

Liquidation Transactions

Sales or disposals of assets by a company, typically occurring when the company is ceasing operations, to pay off creditors and distribute any remaining assets to shareholders.

Profit and Loss Ratio

A financial metric that compares the profits and losses of a business in a specific time period, often used to gauge operational performance.

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