When Only Those Consumers Known to Be Interested in a Particular

question 48

Multiple Choice

When only those consumers known to be interested in a particular product or service receive an advertisement,_____ is being used.

• A) behavioral targeting 
• B) demographic segmentation 
• C) benefit targeting 
• D) consumer-oriented marketing 
• E) geographic segmentation

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Definitions:

Allantois

An extraembryonic membrane of reptiles, birds, and mammals that stores the embryo’s nitrogenous wastes; most of the allantois is detached at hatching or birth.

Nitrogenous Wastes

Metabolic waste compounds that contain nitrogen, commonly produced by the breakdown of proteins and nucleic acids in organisms.

Umbilical Cord

A flexible cord-like structure containing blood vessels, connecting the fetus to the placenta during pregnancy.

Allantois

An embryonic membrane in reptiles, birds, and mammals that is involved in respiration and excretion.