In the Programmatic Advertising Process,the SSP Sends Dimensions of Ad

question 9

True/False

In the programmatic advertising process,the SSP sends dimensions of ad space to the publisher,and the publisher reads users' cookies in order to serve the most relevant ad.

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Definitions:

Aversive Stimulus

A stimulus that is unpleasant or painful, often used to modify behavior through avoidance learning or negative reinforcement.

Negative Reinforcement

The process of strengthening a behavior by removing or avoiding a negative outcome or unpleasant stimulus as a result of the behavior.

Contingent Avoidance

A type of learning where a subject learns to perform a behavior to prevent the occurrence of an aversive stimulus.

Active Avoidance

A learning process in which an organism learns to perform a behavior to prevent or avoid an unpleasant stimulus.