Which General Objective for Assessing Online Advertising Effectiveness Makes Use

question 91

Multiple Choice

 Which general objective for assessing online advertising effectiveness makes use of the metric of the proportion of repeat customers? 

• A) the exposure value of a website 
• B) the usefulness of websites 
• C) the ability of a site to attract attention 
• D) the ability to target users 
• E) the quality of customer relationships

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Definitions:

Expected Return

The anticipated value or profit gained from an investment over a specified period, considering all possible outcomes.

Portfolio

A compilation of investment vehicles including stocks, bonds, commodities, along with cash and near-cash items, which encompasses mutual funds and ETFs.

Standard Deviation

A statistic that measures the dispersion or variability of a dataset relative to its mean, used to quantify the amount of variation or dispersion.

Portfolio

An assortment of financial assets comprising stocks, bonds, commodities, cash, and equivalents such as mutual funds and exchange-traded funds (ETFs).