A Key Feature of Database Marketing Is That Each Present

question 4

Multiple Choice

A key feature of database marketing is that each present or prospective customer is viewed as not just an address,but rather as a(n) ____.

• A) long-term asset 
• B) short-term asset 
• C) declining asset 
• D) unpredictable asset 
• E) number

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Definitions:

Statement of Cash Flows

A financial statement that summarizes the cash inflows and outflows for a company over a period, showing how changes in balance sheet and income affect cash and cash equivalents.

Financing Activity

Activities that result in changes in the size and composition of the equity and borrowings of a company.

Operating Activity

Business actions that are directly related to the production and delivery of goods and services, which are reflected in the income statement.

Investing Activity

This refers to transactions involving the acquisition and disposal of long-term assets and other investments not included in cash equivalents.