What Is a Distinct Feature of Direct-Response Advertising

question 97

Multiple Choice

What is a distinct feature of direct-response advertising? 

• A) It makes a definite offer. 
• B) It contains all the information necessary for the prospect to make a decision. 
• C) It includes a response device 
• D) a and c only 
• E) a, b, and c

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Definitions:

Vernix Caseosa

A waxy or cheese-like white substance found coating the skin of newborn human infants, providing protection.

Amniotic Fluid

The protective liquid contained within the amniotic sac surrounding the fetus during pregnancy, providing cushion and supporting fetal development.

Miliaria

A skin condition often called "heat rash," characterized by small, itchy rashes due to blocked sweat ducts.

Respiratory Breathing

The process of inhaling oxygen and exhaling carbon dioxide through the respiratory system, essential for life and cellular function.