Companies' Databases of Customers Often Contain R-F-M Data

question 48

Multiple Choice

Companies' databases of customers often contain R-F-M data.The M stands for _____.

• A) motivation 
• B) monetary value 
• C) markdown 
• D) media 
• E) message

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Definitions:

Integrative

Combining parts into a whole, especially by bringing together different theories or methodologies.

Complementary

Refers to techniques or practices used together with conventional medicine to enhance patient care.

Martha Rogers's Theory

A nursing theory that views individuals as whole, integrated beings and emphasizes the interaction between humans and their environment.

Healing Touch

A form of complementary therapy that involves the use of gentle hand techniques thought to help re-pattern the patient's energy field and accelerate healing of the body, mind, and spirit.