Advertising Purchased on All Network Programs Aired Simultaneously So That

question 8

True/False

Advertising purchased on all network programs aired simultaneously so that all consumers viewing TV at this time will be exposed to the brand's advertising is called a roadblock.

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Definitions:

Adaptation-Level Phenomenon

A psychological principle stating that people adapt to a certain level of stimulation or achievement, after which further improvements or increases are measured relative to this new baseline.

Relative Deprivation

A perception or feeling that one is worse off relative to those with whom one compares oneself.

Promotion

The act of advancing someone to a higher position or rank, often associated with increased responsibilities and benefits.

Salary

Fixed regular payment, typically on a monthly or biweekly basis, made by an employer to an employee, especially professional or white-collar workers.