Which of the Following Factors Can Increase the Reach That

question 88

Multiple Choice

Which of the following factors can increase the reach that is achieved with a particular media schedule? 

• A) use multiple media 
• B) create a single ad for the campaign 
• C) focus on network television 
• D) focus on newspaper advertising 
• E) use a single daypart for TV advertising

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Definitions:

Conditioning

The process of learning associations between environmental events and behavioral responses, crucial in behaviorist theories of learning.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, often driven by needs, desires, and goals.

Law of Effect

A psychological principle stating that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to be repeated.

Skinner

B.F. Skinner, an American psychologist and behaviorist, well-known for his work in operant conditioning and behavior analysis.