The Number of Times,on Average,during the Media-Planning Period That Members

question 57

Multiple Choice

The number of times,on average,during the media-planning period that members of the target audience are exposed to media vehicles that carry a brand's advertising message is referred to as _____.

• A) scope 
• B) spread 
• C) frequency 
• D) reach 
• E) gross rating point

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Definitions:

Managerial Roles

The specific categories of activities and responsibilities that a manager is expected to perform within an organization.

Analyzing Information

The process of examining data or information to identify patterns, insights, or conclusions.

Generation Xers

Individuals born approximately between the early-to-mid 1960s and early 1980s, known for their adaptability, tech-savviness, and value on work-life balance.

Talent Pools

Groups of individuals identified within or outside an organization who possess high potential and skills, considered for future employment or advancement opportunities.