The Second Step of Frequency Value Planning Is to _____

question 54

Multiple Choice

The second step of frequency value planning is to _____.

• A) estimate the frequency distribution of the various media schedules under consideration 
• B) develop an index of exposure efficiency 
• C) estimate the OTS value at each OTS level 
• D) determine the total value across all OTS levels 
• E) estimate the exposure utility for each level of vehicle exposure

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Definitions:

APT

Stands for Arbitrage Pricing Theory, a model that predicts a security's returns using the linear relationship between its expected return and macroeconomic factors.

Factor Intensity

The measure of how much of a certain factor of production (labor, capital, etc.) is used in the production of a good or service.

APT Model

Arbitrage Pricing Theory Model, an alternative to the Capital Asset Pricing Model (CAPM), asserts that the expected return of a financial asset can be modeled as a linear function of various macro-economic factors or theoretical market indexes.

Security Returns

The gains or losses from investing in a security, usually expressed as a percentage of the initial investment.