According to the Shelf-Space Model,_____

question 33

Multiple Choice

According to the shelf-space model,_____.

• A) achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency 
• B) achieving a high level of weekly frequency for a brand should be emphasized over acquiring heavy reach 
• C) the consumers' third exposure to an advertisement for a brand is the most powerful 
• D) distinctive advertising requires more exposures 
• E) advertisers should select the media schedule that generates the most exposure value per GRPs

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Definitions:

Arizona

A U.S. state known for its desert climate, the Grand Canyon, and rich Native American history.

Michigan

A state located in the Great Lakes region of the United States known for its manufacturing industry and natural beauty.

Legal Services

Professional services provided by qualified lawyers or law firms regarding legal issues, rights, and responsibilities.

Lower Cost

A reduction in the expenditure or price of goods, services, or operational activities.