Given a Fixed Advertising Budget,the Media Planner Cannot Simultaneously Optimize

question 95

Multiple Choice

Given a fixed advertising budget,the media planner cannot simultaneously optimize _____.

• A) reach, frequency, and continuity 
• B) awareness generation and brand image 
• C) GRP, TRP, and continuity 
• D) media and message 
• E) functional, emotional, and humorous appeal

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Definitions:

U-6 Measure

A comprehensive unemployment rate that includes those who are not actively looking for work, those working part-time but seeking full-time employment, and other marginally attached workers, in addition to the unemployed who are actively looking for work.

Marginally Attached Workers

Individuals who are not in the labor force, wishing to be employed and have looked for a job in the recent past but are not currently looking for work.

Labor-Force Participation

The ratio or percentage of the working-age population that is actively employed or seeking employment.

Recent Entrants

New participants in a market or industry, often facing challenges such as high competition and initial establishment costs.