What Recent and Dramatic Change Has Occurred with Regard to Media

question 61

Multiple Choice

What recent and dramatic change has occurred with regard to media planning? 

• A) Advertisers have changed the compensation system for the media planning and buying functions performed by their full-service advertising agencies. 
• B) Advertisers are conducting the media planning function in-house rather than using outside advertising agencies. 
• C) Advertisers are spending dramatically less on media than previously. 
• D) Advertisers are "unbundling" media planning from full service agencies and consolidating this function across multiple brands. 
• E) Media planning is done completely with computer software to eliminate the subjective influences that may result in inefficient media plans.

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Definitions:

Medical Law

Medical law is a branch of law concerned with the rights and responsibilities of medical professionals and the rights of the patient. It covers areas such as medical negligence, consent, and confidentiality.

Regulatory Guidelines

Official directions or principles that dictate how rules and regulations should be followed or complied with.

Diagnostic Testing

Refers to medical tests performed to detect, diagnose, or monitor diseases, conditions, or the effects of treatment.

Processing Specimens

The preparation of collected samples for analysis in a laboratory, including labelling, handling, and processing.