The Percentage of a Target Audience That Is Exposed,at Least

question 90

Multiple Choice

The percentage of a target audience that is exposed,at least once,during a specified time frame to the vehicles in which an advertising message is inserted represents _____.

• A) scope 
• B) spread 
• C) reach 
• D) frequency 
• E) gross rating points

---

Definitions:

Responsiveness

Refers to the ability of a business or system to quickly react to changes or demands in the environment.

Greater Smoothing

A technique used in data analysis and time series forecasting to reduce volatility or noise in data points.

Promotional Efforts

Activities and campaigns designed to increase awareness or sales of a product or service, typically involving advertising and marketing tactics.

Six-month Moving Average

A method of smoothing data by calculating the average of six consecutive months' worth of data, continuously updated month by month.