The Number of Times,on Average,during the Media-Planning Period That Members

question 57

Multiple Choice

The number of times,on average,during the media-planning period that members of the target audience are exposed to media vehicles that carry a brand's advertising message is referred to as _____.

• A) scope 
• B) spread 
• C) frequency 
• D) reach 
• E) gross rating point

---

Definitions:

Scientific Management Theory

A theory of management that analyzes and synthesizes workflows, with the goal of improving economic efficiency and labor productivity.

Herzberg's Dissatisfiers

Factors, according to Frederick Herzberg's Two-Factor Theory, that can cause dissatisfaction in the workplace if not properly managed, such as poor working conditions or salary.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic physiological needs to the need for self-actualization, influencing motivation.

Legal Action

The process of pursuing remedies in a court of law or through legal proceedings.