Gross Rating Points Are Calculated by _____

question 70

Multiple Choice

Gross rating points are calculated by _____.

• A) reach minus frequency 
• B) reach plus frequency 
• C) reach times frequency 
• D) reach divided by frequency 
• E) reach squared

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Definitions:

Attitude

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Behavior

The actions or reactions of an individual or a system in response to external or internal stimuli.

Principles Of Persuasion

Fundamental strategies used to convince others to change their attitudes or behaviors, involving factors such as authority, social proof, reciprocity, commitment and consistency, liking, and scarcity.

Advertisers

Professionals engaged in the creation and placement of advertisements to promote products or services to targeted audiences.