Effective Reach Planning Generally Leads to Using _____ Rather Than

question 91

Multiple Choice

Effective reach planning generally leads to using _____ rather than depending exclusively on television,which is often the strategy when using the GRP metric.

• A) sales promotion 
• B) multiple media 
• C) several vehicles 
• D) Internet advertising 
• E) word-of-mouth

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Definitions:

Public Use

The use of property or resources for the benefit or welfare of the general public or community.

State Governments

The governing bodies of individual states within a federal system, responsible for local law enforcement, education, and other public policies.

Executed

The carrying out of a sentence of death on a person convicted of a capital crime, or the completion of a planned or ordered process.

Equal Protection Clause

A provision in the Fourteenth Amendment of the United States Constitution asserting that no state shall deny any person within its jurisdiction the equal protection of the laws.