_____ Represents the Worth,or Value,of Each Additional Opportunity for Audience

question 21

Multiple Choice

_____ represents the worth,or value,of each additional opportunity for audience members to see an ad for a brand during an advertising period such as four weeks.

• A) Exposure utility 
• B) OTS 
• C) CPM 
• D) Marginal value 
• E) Minimum value

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Definitions:

Cost of Goods Sold

An accounting term referring to the direct costs attributable to the production of the goods sold by a company, including materials and labor.

Balance Sheet

A financial statement that reports a company's assets, liabilities, and shareholders' equity at a specific point in time.

Spreadsheet

A digital document comprised of rows and columns, used to organize, calculate, and manage data, commonly through software like Microsoft Excel or Google Sheets.

Job-Order Costing

An accounting system that tracks costs individually for each job, suitable for custom or unique product manufacturing.