The Logic of Recency Planning Includes the Idea That the Cost

question 64

Multiple Choice

The logic of recency planning includes the idea that the cost effectiveness of a single exposure is approximately ____ the value of subsequent exposures.

• A) half 
• B) equal to 
• C) considerably less than 
• D) three times greater than 
• E) five times greater than

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Definitions:

Segmentation Bases

Criteria used to classify and divide a overall market into smaller, more homogenous groups based on shared characteristics such as demographics, psychographics, or behavior.

Psychographic Categories

Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.

Consumer Consumption

The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.

Market Segmentation

Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.