"Shouldn't Ads Actually Work Once a Viewer Sees Them?" This

question 72

Multiple Choice

"Shouldn't ads actually work once a viewer sees them?" This is an argument against 

• A) recency planning 
• B) the concept of ratings 
• C) cross-platforms 
• D) flighting 
• E) programmatic ad buys

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Definitions:

Target Word

A specific word that is the focus of attention in various linguistic or psychological tests or experiments.

Short-Term Memory

A component of memory where small amounts of information can be kept for a short period of time.

Leaky Bucket

A metaphor often used in economics and business to describe a process where resources are lost or wasted.

Critical Thinking

The process of objectively analyzing and evaluating an issue to form a judgment.