Which of the Following Is NOT a Reason CPM and CPM-TM

question 109

Multiple Choice

Which of the following is NOT a reason CPM and CPM-TM statistics should be used with caution? 

• A) These are measures of cost-efficiency, not of effectiveness. 
• B) These measures lack comparability across media because the various media perform unique roles and are therefore priced differently. 
• C) Users must be sure to use standardized bases for calculating these statistics. 
• D) Vehicles within a particular medium must be compared on the same basis. 
• E) All of these are reasons to be cautious.

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Definitions:

Precious Metals

Metals of high economic value, often used as an investment or industrial commodity, including gold, silver, platinum, and palladium.

Deficit Financing

The practice of funding government spending by borrowing rather than from taxation or savings, often leading to a budget deficit.

Recession

An interval where the economy experiences a downturn, with a noticeable decrease in trade and manufacturing activities, usually identified by GDP decreasing for two straight quarters.

Inflation

An increase in the economy’s average price level.