Two General Forms of Ad Research Are _____

question 39

Multiple Choice

Two general forms of ad research are _____.

• A) primary and secondary 
• B) qualitative and quantitative 
• C) media effectiveness and message effectiveness 
• D) recall and recognition 
• E) message research and copytesting

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Definitions:

Control Group

The group in an experiment that is treated as much as possible like the experimental group except that it does not participate in the experimental manipulation.

Correlation Study

A research method used to determine the relationship between two or more variables without implying causation.

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Experimental Situation

A controlled environment where variables are manipulated to test hypotheses and observe outcomes in research.