Who Formulated the PACT Principles to Remedy the Problem of Mediocre

question 32

Multiple Choice

Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research? 

• A) advertisers 
• B) advertising agencies 
• C) media groups 
• D) government 
• E) consumer groups

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Definitions:

Depth Perception

The visual ability to perceive the world in three dimensions (3D) and to judge the distance of objects.

Neuroimaging

The use of various techniques to directly or indirectly image the structure, function, or pharmacology of the nervous system.

Visual Acuity

The clarity or sharpness of vision, measured as the ability to discern letters or numbers at a standardized distance on an eye chart.

Recognize

The ability to identify or acknowledge the existence, validity, or legality of something.