In Copy Testing,a Valid Test Is One That _____

question 47

Multiple Choice

In copy testing,a valid test is one that _____.

• A) yields consistent results each time an ad is tested 
• B) is predictive of marketplace performance 
• C) can be used in many different situations 
• D) uses a heterogeneous sample 
• E) is conducted with a nonprobability sample

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Definitions:

Displacing

In psychology, a defense mechanism where an individual redirects emotional or behavioral responses from the intended object to another, less threatening one.

Forbidden Acts

These are actions or deeds that are prohibited by law, rules, or cultural norms, often associated with consequences if violated.

Oedipal Conflicts

A psychoanalytic term describing a child's feelings of desire for the opposite-sex parent and jealousy and envy toward the same-sex parent.

Electra Complex

A psychoanalytic concept involving a girl's psychosexual competition with her mother for possession of her father.