In a Starch Analysis,a Magazine Ad for Absolute Vodka Received

question 88

Multiple Choice

In a Starch analysis,a magazine ad for Absolute vodka received a score of 140.What does this mean? 

• A) That particular ad scored 140 percent above comparable ads. 
• B) That particular ad scored 40 percent above comparable ads. 
• C) The percentage of respondents who read half or more of the written material in the ad was 40 percent. 
• D) The percentage of respondents who recalled seeing the ad was 40 percent. 
• E) That particular ad is capable of generating market-share gains of 40 percent.

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Definitions:

Cost of Goods Sold

An accounting term that refers to the direct expenses related to the production of goods sold by a business, including materials and labor.

Beginning Inventory

The value of all inventory held by a company at the start of an accounting period.

Net Income

The conclusive financial gain of a company post all deductions for expenses and taxes from the revenue.

Understated

Described or estimated below the actual size, quantity, or importance.