When Using Eye Tracking Methodology,what Information Is Captures in a Scanpath

question 98

Multiple Choice

When using eye tracking methodology,what information is captures in a scanpath and labeled on the ad being studied? 

• A) eye gaze pauses 
• B) direction of movement 
• C) length of time 
• D) sequence elements 
• E) All of these are correct.

---

Definitions:

Total Cost

The complete sum of all expenses incurred by a business or individual in producing a good or service.

Fixed Cost

Costs that do not vary with the level of production or sales, such as rent, salaries, or insurance premiums.

Fixed Cost

Costs that do not change with the volume of production, such as rent, salaries, and equipment leases.

Total Cost

The complete cost of production that includes both fixed and variable costs incurred in making a product or providing a service.