Which Type of Test Transmits an Identical Commercial to Two

question 2

Multiple Choice

Which type of test transmits an identical commercial to two groups of households but varies the number of times the commercial is aired between the groups during the course of the test period? 

• A) pretests 
• B) posttests 
• C) message tests 
• D) copy tests 
• E) weight tests

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Definitions:

No Hope

Generally signifies a situation or mindset where there is a belief that no positive outcomes are possible.

Declaration of Independence

A foundational document adopted on July 4, 1776, by the Continental Congress, declaring the thirteen American colonies to be independent from British rule.

Sovereignty

The full right and power of a governing body to govern itself without any interference from outside sources or bodies.

Grievances

Complaints or protests, often against injustices or perceived wrongs, that can lead to demands for change or redress.