Starch Ad Readership Studies Use Four Separate Indices to Compare

question 51

True/False

Starch Ad Readership Studies use four separate indices to compare an advertisements scores against all ads (1)in the magazine issue,(2)in the same product category,(3)with the same size,and (4)with the same color classification.

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Definitions:

Exploratory

Pertaining to or involving investigation or examination with the purpose of discovering new information or relationships.

Product

An item or service created through a process and offered in the market to satisfy a need or want.

Product Innovation

The development of new or improved goods or services that are sold to meet customer needs.

Exploratory Innovation

Risk taking, radical thinking, and experimentation.